Sr. Website Manager

Who is Flock?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded.

We have raised over $450M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Meritech Capital Partners, and Initialized Capital. Now surpassing a $4B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

‍

‍The Opportunity

‍www.Flocksafety.com serves as the central hub for marketing efforts, an important resource for sales reps, a key driver of lead generation, and the primary platform for engaging with potential and existing customers. We currently see hundreds of thousands of users a month on our website and a best-in-class website not only attracts visitors but also pushes them down the funnel, supporting our ambitious growth goals.

The Website Manager will play a crucial role in achieving our growth goals by focusing on website strategy, including content management, site structure, technical SEO, and increasing conversion rates and personalization through our existing martech stack. This role will directly impact our lead generation, customer engagement, and overall brand visibility.

‍

‍The Skillset

• 5+ years of experience in managing and optimizing websites, preferably for high-growth companies
• Expert user of Webflow or similar website management technology
• Proven track record of driving results through A/B testing, personalization strategies, and user journey optimization
• Independent self-starter, capable of taking ownership of projects and driving them to completion
• Proficient in website content management and strategy and a deep understanding of current web best practices and technologies
• Strong understanding of technical SEO and experience with SEO tools (e.g., SEMRush, Google Analytics)
• Familiarity with marketing technology tools such as Drift, Mutiny, and 6sense.
• Highly organized operating style with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
• Ability to work cross-functionally with various teams, including marketing, sales, content, design, and product marketing
• Ability to analyze website performance metrics and generate insights to drive strategic decisions
• Understanding of HTML and CSS for website development and customization.
• A shared passion in our mission to eliminate crime
  
  

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

‍We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a website manager at Flock Safety.‍

‍

The First 30 Days

‍At the end of 30 days you understand the current state of the website and website related projects, and you’ve taken ownership over the website.

• Conduct an in-depth review of the current website structure, content, tech, and SEO performance.
• Meet with stakeholders to understand current pain points, and consolidate findings and review with the team.
• Take ownership of the current website project queue in partnership with other key stakeholders such as the design team and execute on the current outstanding projects.
• Develop an initial website strategy for website improvements and get feedback from stakeholders.
  
  

The First 60 Days

‍At the end of 60 Days, you should be executing on your website strategy and starting to see metrics moving in a positive direction.

• Improve one webflow template based on feedback from stakeholders.
• Execute on your technical seo and engagement improvements.
• Launch A/B and personalization tests utilizing mutiny and are starting to get results from your initial tests.
  
  

90 Days & Beyond

‍At the end of 90 Days, you are executing on your website strategy, implementing website structure improvements, increased personalization, A/B testing, webflow improvements.

• Improve two webflow templates based on feedback from stakeholders.
• ~25% of eligible users are seeing personalized experiences.
• Develop and implement a reporting dashboard that tracks KPIs, trends, and insights that are shareable with cross-functional partners.
• Hold monthly review meetings with stakeholders to discuss progress, roadmap, and next steps.
  
  

The Interview Process

‍We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way.

• Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are.
• The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field.
• The Technical Assessment: Our technical assessments seek to test the hard skills required to do the job. Engineers may find themselves in coding interviews or architecture discussions, sales roles may present mock discovery calls, and leadership roles may craft 90 day plans. Your recruiter will inform you of which assessment you will be assigned and ensure you are fully prepared for your big day.
• The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners.
• The Executive Review: A chance to meet an executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more.
  
  

The Perks

💰Salary & Equity: In this role, you’ll receive a starting salary of $99,000 - $135,000 as well as stock options

🌴Flexible PTO: We seriously mean it, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or fertility.

🧠Mental Health: All employees receive an annual subscription to Headspace.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

‍💻WFH Stipend: $150 per month to cover the costs of working from home.

‍📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

‍🏠Home Office Stipend: A one-time $750 to help you create your dream office.

🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies.

‍

‍Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at careers@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

Compensation Range: $99K - $135K