Sr. Web Lead

Our mission: to eliminate every barrier to mental health.

Spring Health is a comprehensive mental health solution for employers and health plans. Unlike any other solution, we use clinically validated technology called Precision Mental Healthcare to pinpoint and deliver exactly what will work for each person — whether that’s meditation, coaching, therapy, medication, and beyond.

Today, Spring Health equips over 800 companies, from start-ups to multinational Fortune 500 corporations, as a leading and preferred mental health service. Companies like J.P. Morgan Chase & Co., Microsoft, J.B. Hunt, Bumble, and Instacart use the Spring Health platform to provide mental health services to thousands of their team members globally. We have raised over $370 million from prominent investors including Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership, our current valuation has reached $2.5 billion.

As the Web Lead at Spring Health, you will oversee and optimize our online presence, including our main website and customer landing pages. You will work closely with various teams to ensure a cohesive, user-friendly journey from initial contact through to logged-in experiences. You will be responsible for leading the website strategy, supporting agency relationships, driving conversion rate optimization (CRO), landing page optimization (LPO), and overseeing all marketing web experimentation and improvement roadmaps.

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‍What You’ll Be Doing

• You will be responsible for leading our website strategy. You will partner closely with Marketing and cross-functional teams to make sure our website tells a comprehensive and compelling story.
• You will lead all CRO and LPO management, ensuring we are optimized for conversion across every flow and path on our selling vehicles.
• You will manage relationships with cross-functional engineering partners and external agencies to ensure alignment with our goals and standards, and to help accelerate our website capabilities to serve our multitude of audiences.
• You will be the champion of SEO best practices and ensure we are optimized to best rank and support our overall organic marketing strategy.
• You will be a key partner to our Product teams and ensure a seamless journey from logged out to logged in, ensuring a cohesive user experience.
• You will lead the experimentation strategy across our website, ensuring all tests are properly designed, implemented, and analyzed. Develop and maintain a roadmap for ongoing improvements.
• You will be an advocate for best in class storytelling and market differentiation. You will continuously seek and implement ways to better tell our story and differentiate Spring Health in the market.
  
  
  

What Success Looks Like In This Role

• Owning and evolving a website strategy that best serves the business and our many audiences.
• An agile website ecosystem that can flex to meet our ever growing needs across traffic, lead generation, conversion and more.
• A high performing website that will be measured in traffic, engagement and conversion metrics.
• A successful website that ranks effectively for key SEO terms that accomplishes our rankings, backlinks, and DA goals.
• An organized and efficient site that hits all privacy and customer requirements
• A testing mindset partnered with analytical chops to show the impact of your work.
  
  
  

What We Expect From You

• 6+ years leading web management and ownership for selling vehicles as part of a revenue marketing function.
• Experimentation leadership expertise, where you have stood up and grown a testing philosophy as part of a broader website strategy to support traffic growth and lead generation.
• Strong tooling knowledge, ideally with Webflow, and a proven track record of creating selling vehicles that are flexible and effective.
• Strong analytical, problem-solving, and project management skills. Excellent communication and collaboration abilities.
  
  
  

The target base salary range for this position is $108,700 - $141,350, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

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‍Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

Hypergrowth meets impact

What To Expect Working Here

• You will be held accountable to an exceptionally high bar and impact
• This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
• You will be empowered to set your own boundaries and asked to adapt them in critical moments when the company needs you
• You will create processes & products that have never existed before
• You will have very direct conversations and receive continuous feedback to push you to become the most thriving team member and performer you can be
• Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows
  
  

And…

• You get to be surrounded by some of the brightest minds in the field
• You get to learn and grow at an extremely accelerated pace
• You will experience transparency, integrity, & humility from leadership
• You will be empowered to constantly challenge the status quo
• You get the space to experiment & innovate
• You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
• You will become more resourceful and resilient
• You get to be part of a winning team that opens doors in the future
  
  
  

Benefits Provided By Spring Health

Your Total Health:

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management.
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge.
  
  
  

You And Your Family

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
  
  
  

Supporting You Financially Through

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment
  
  
  

Creating a Culture You Can Thrive In

• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
• Focus Fridays: no meetings, no distractions, just time for you to get work done.
• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members.
• Up to $1,000 Professional Development Reimbursement per calendar year.
• $200 per year donation matching to support your favorite causes
  
  
  

Our privacy policy: https://springhealth.com/privacy-policy/

‍Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplaceTo ensure intentional and equitable hiring practices, we use a balanced candidate slate in our interviews. This approach guarantees that our pool of qualified candidates includes individuals who are underrepresented in our organization at all levels. This is a key performance indicator (KPI) for our recruiting and hiring teams, reported quarterly to maintain accountability.

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‍Our privacy policy: https://springhealth.com/privacy-policy/

‍Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.